Datadory notebook
How Sales Growth Teams Use Forest Products Data
Sales growth teams use forest products data to rank US states by wood-manufacturing payroll from Census NAICS 321 tables, pull named accounts from FSC Connect certificate holders in 165 countries, time calls to Statistics Canada's monthly lumber shipments, and size European paper territories with Eurostat FOR_BASIC. Fifteen of the 17 primary datasets Datadory catalogs are free.
1,744 datasets. Pick your catch.
What selling into forest products actually demands from data
The workflow reality for a rep selling sawmill equipment, harvest-tech, logistics or packaging services is that the buyer universe is spread thin across a dozen countries and mostly made of public agencies' statistics rather than contact databases. Nobody sells you a forest-products lead list the way they sell SaaS contact data. What exists instead: government statistical agencies that publish mill output by county, certification registries that name certificate-holding firms, and price reporters whose weekly numbers decide when a lumber buyer picks up the phone.
Which datasets hand you a named-account list?
Only one source in this slice names firms directly, so treat it as your account list and everything else as context.
US Census Bureau Annual Survey of Manufactures (NAICS 321 Wood Products) supplies the account-density layer behind that list: employment, payroll, value of shipments and establishment counts filterable to wood product manufacturing (321) and paper (322), by state, across 238 documented Census Data API variables. A state with high NAICS 321 payroll tells you where mills cluster before you spend a mile of travel budget.
How do you size a territory before quotas go out?
Territory math in this industry runs on production volume, and three sources carry most of it.
FAOSTAT Forestry covers production, imports and exports for 104 forest product items across 285 countries and regional areas annually from 1961 to 2024 - about 2.46 million rows per release under commercial delivery terms 4.0 - which is how you sequence export-market territories by country scale.
Eurostat FOR_BASIC adds the European view: 144,153 observations of roundwood, fuelwood, chips, recovered wood and pellet production and trade from 1988 to 2024, served as JSON-stat through a free SDMX API with no registration.
For sub-national precision, USDA Forest Service FIA DataMart and Timber Products Output tracks removals, logging residue and mill residue by state, county, ownership and species group for survey years 1997 to 2024, letting you route outreach at the county level around active timber processing. Natural Resources Canada contributes 44 CSV files covering roughly 22 indicators including economy and employment series for Canadian territory sizing, and UK Forestry Statistics publishes ODS time series spanning up to 55 years on woodland area, removals, sawmills and timber prices each September. Eight of the 17 primary datasets here offer CSV, which matters when the destination is a CRM territory table.
Pick up where this leaves off
Every one of these ships with sample rows before you commit to anything.
CEPI Key Statistics - European Pulp and Paper
Eurostat Roundwood and Wood Products Statistics (FOR_BASIC)
FAOSTAT Forestry - Forest Production and Trade
FSC Connect - Public Certificate Search
Madison's Lumber Reporter - Weekly North American Lumber Prices
Statistics Canada - Lumber Production, Shipments and Stocks
Want rows instead of a pitch? Name the datasets.
API, files, or your warehouse. Daily, weekly, or hourly.
Get a sampleQuestions worth asking
Is there a free list of forestry and wood-products companies to prospect?
FSC Connect is the closest thing: a free public registry of forest management and chain-of-custody certificate holders in 165 countries, searchable by organization, country, product category or species, and refreshed daily. Pair it with Census NAICS 321 payroll-by-state tables to prioritize which firms and regions get called first.
Which forest products dataset should a sales team start with?
Start with the US Census Annual Survey of Manufactures for NAICS 321: it ranks states by wood-manufacturing payroll and establishments across 238 documented API variables, free as a US Government work. That gives you territory density first; FSC Connect then names the actual certificate-holding firms inside those territories.