How Market Researchers Use Casinos & Gaming Data

The work stacks four layers. Revenue sizing comes from US state regulators: the Nevada Gaming Control Board - Gaming Statistics & Publications at quality 10, New Jersey's Division of Gaming Enforcement and Pennsylvania's Gaming Control Board at quality 9 each. International benchmarks come from Macau's DICJ and the UK Gambling Commission, also quality 9. Demand context comes free from the LVCVA's Las Vegas visitation series and UNLV's archive reaching to 1963. Supply counts come from World Casino Directory across roughly 240 countries. The slice averages well above the 7.81 mean quality across all 1,744 datasets Datadory catalogs, so the constraint on research is document handling, not budget.

Two more states complete the US picture. The New Jersey Division of Gaming Enforcement publishes nine signed per-casino reports plus one statewide summary every month, covering casino win, drop/handle, internet gaming and sports wagering, with Atlantic City tax summaries reaching back to 1978 - the longest continuous record in the slice; per-casino filings are signed under penalty of perjury, which is why they survive methodology review so well. The Pennsylvania Gaming Control Board ships six report families - slots, table games, iGaming, sports wagering, truck-stop VGTs and fantasy contests - selectable across fiscal years 2006/07 to 2026/27 as paired PDF and Excel workbooks, each month covering all roughly 17-20 casinos and interactive gaming operators with tax and local-share lines.

Casino revenue alone cannot separate market growth from footfall recovery - which is exactly the question destination clients ask. The LVCVA Research Center - Tourism & Gaming-Adjacent Reports publishes a monthly Executive Summary of roughly 40 indicators - visitor volume, hotel occupancy, ADR, RevPAR and convention attendance - plus a historical visitation table back to 1970 and Visitor Profile Studies running since 1975. Its Economic Impact reports put 2025 at 38.5 million Las Vegas visitors and $80.9 billion in total economic impact, both quotable deck numbers with an attribution chain the LVCVA documents itself.