firmographics

Firmographics segment companies the way demographics segment people: sector, employee or seat band, revenue, founding year, headquarters location and ratings. In the cataloged BPO directories each firm profile is one record — the stated granularity — and those attributes become filterable facets.

Outsource Accelerator’s BPO Company Directory carries the fullest set: sectors, seat bands, revenue, founding year, Glassdoor ratings and its own OA rank across 4,903 BPO records. DesignRush publishes employee bands, locations and service lists on each agency card, while Clutch records employee counts and HQ location per provider, with the Clutch.co dataset tagged firmographics and global listings filterable by country and city.

Lead lists and competitive maps are only as good as their segmentation columns. If the bands differ between sources — seat bands at one, employee bands at another — a merged directory double-counts or misclassifies vendors, and downstream territory planning inherits the error.

• Band edges must be reconciled. Outsource Accelerator’s seat bands and DesignRush’s employee bands are close but not identical; map them before merging.
• One record per firm keeps dedupe tractable. The declared granularity — 1 record per firm profile — is what makes cross-source matching across the 4,903-record directory feasible.
• Ratings are firmographic-adjacent, not firmographic. Glassdoor scores and review volumes measure sentiment; treat them separately from structural attributes like founding year or HQ.

1. Inventory the attribute set. Sector, seat or employee band, revenue, founding year, HQ location and ratings — Outsource Accelerator’s facet list is the reference standard here.

1. Confirm record granularity. One record per firm profile is the stated structure; duplicates signal scraping artifacts.

1. Test the filter axes. Country and city filtering should work across global provider listings, as the directory claims.

1. Harmonize band definitions before merging. Seat bands versus employment-size-band cutoffs differ across directories.

1. Separate sentiment from structure. Keep client-review-counts out of the firmographic columns when modeling, and see the bpo-vendor-directory entry for how these facets compose.

Entries adjacent to firmographics in this glossary:

• bpo-vendor-directory
• client-review-counts
• employment-size-band